Release-a-balloon is a subsidiary of Fun Party Superstore. I was commitioned to design the graphics to promote the idea of celebrating a loved one's life when they pass on rather than totally focus on their departing. The campaign is designed to uplift the emotional experience a person goes through when you loose someone. The designs focus on symbolising emotions and promote the thought of personalising balloons. The finished product was used as the main theme for the website, posters and leaflets.

http://www.release-a-balloon.co.uk/