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Rebranding Greenpeace

A project aimed at rebranding Greenpeace for the Confederated States of America.

We found that the Southern States had a history of pride in their heritage. Using this research we created an environmental protest against the main polluters, demonising the main oil companies in Austin, Texas. Using a website as the heart of the campaign the viewers get the opportunity to download posters, bumper stickers and badges to support the campaign on Secession Day.

Website: http://www-student.lboro.ac.uk/~ackj2/


Screenprint
ShellBP


DeclarationBumper
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